THE COLLECTIVE

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RUEBEN

PRINCIPAL PHOTOGRAPHER
​AND VIDEOGRAPHER 

I picked up a camera in college while I was studying international business and management. Burnt out on school and work, I wanted a hobby that had nothing to do with spreadsheets. I fell in love with photography first, then videography and storytelling a few years later. Fifteen years and 350+ weddings later, I love it all the more. I split my time between documenting weddings, visiting Tahoe, drinking too much espresso, lifting heavy, and hanging out with my husky, Koda.

KELSA

ASSOCIATE PHOTOGRAPHER

Kelsa is a Santa Cruz native photographer whose work reflects a refined balance of artistry and authenticity, shaped by a deep connection to the coast and a life often spent with her toes in the sand. With a foundation in formal art training, she brings an elevated, cinematic eye to every session—blending technique with intuition to capture light, emotion, and composition with intention. Her work is driven by a desire to reveal the energy and unique story of every soul in front of her lens.

BILAL

ASSOCIATE PHOTOGRAPHER AND VIDEOGRAPHER
Raised on the Central Coast of California, he first picked up a camera in high school after finding one lying around the house. Since then, he’s developed a deep passion for documenting life, both photographically and cinematically. For him, it’s more than just making images—it’s about telling stories and preserving experiences as they naturally unfold. He loves staying active—working out, hiking, and just being outdoors. His time at Pinnacles National Park has deepened his appreciation for nature and the unique landscapes around him, constantly inspiring the way he sees and captures the world.

PAIGE

ASSISTANT
Paige grew up in Prunedale near Moss Landing on the Central Coast, and she’s currently studying Elementary Education at Chico State. She’s newer to professional photography but already gravitates toward behind-the-scenes coverage for social media, focusing on the quiet in‑between moments. Paige especially loves capturing candid, unposed shots that end up meaning the most later.

When she's not assisting she's an adrenaline junkie that wake boards, skis, goes to amusement parks. On the mellow side she enjoys the lake, going to the beach, and just hanging out with friends.